COBB Tuning is proud to announce the creation of its new International Business Development unit. This organization is tasked with increasing global awareness of the COBB Tuning brand and driving sales of its AccessPORT engine management solution and complementary line of premium bolt-on performance products. Ken Anderson will lead this international growth initiative as Director of International Business Development. This organization will serve as the liaison between new international markets and COBB Tuning headquarters in Austin, TX. Its focus will be to facilitate the expansion of AccessPORT support into new global regions and grow COBB Tuning’s international authorized dealer network and cadre of professional tuners.

Ken Anderson joins COBB Tuning with nearly 30 years of sales and business development experience in the high performance automotive industry. Ken has worked for strong performance automotive brands such as HKS, Rod Millen Motorsports, and most recently, completed an eight year tenure as the Vice President of Sales and Marketing at Cosworth where he launched the brand’s impressive performance parts lineup and developed the global market. Ken’s passion for all things mechanical and his dedication to the automotive performance industry provide him with keen insight to the demands and requirements of global markets.

“COBB Tuning’s principle philosophy is based on solid engineering backed with extensive product development spread across multiple vehicle platforms”, said Anderson. “I am excited to be part of such a dynamic company. COBB Tuning embraces the high performance market in such a strong way and I am confident there is a substantial global demand for products engineered with this level of performance and quality.”

As COBB Tuning expands, it does so with the firm belief that its continued success depends on hiring the most talented, results-driven experts available. Bringing the same brand recognition, consumer confidence and customer loyalty to distant regions poses significant challenges. COBB Tuning has shown its long-term commitment to this effort by recruiting an executive of Ken Anderson’s caliber.

“I am extremely proud to have Ken Anderson as part of the team”, said Trey Cobb, founder and CEO of COBB Tuning. “I hold Ken in high regard as one of the most professional and knowledgeable people in our industry. The experience and expertise that he brings will be a real asset to COBB as we continue to grow and develop.

COBB Tuning is an automotive engineering company dedicated to developing solutions that improve vehicle performance and the driving experience. COBB Tuning approaches design by taking the entire vehicle-platform into account as a complete system. Our ultra-high-quality products and services are professionally engineered, thoroughly tested and backed by industry leading customer service to ensure that they meet our objectives and exceed customer expectations.