We’ve survived the first half of SEMA. It’s been a blast so far with a LOT of traffic and excitement at our booth (#20689). Comments have been quite varied, as has the types of people stopping by. Of course our 2008 WRX has drawn quite a bit of attention with comments ranging from, “I didn’t like the 2008 WRX until I saw yours, now I want one” to “I still don’t like the new styling but of any I like yours the best”. We’re not a body kit/styling company so we appreciate the comments but are quick to point out the amazing performance and handling potential of the new WRX. It’s an often asked question so if you’re wondering what we think of the new WRX, we love it.

Our new G37S has also created a lot of excitement. It has been by far the most photographed item in our booth. The most entertaining moment, for me, was watching a pair of booth models (from another booth) take pictures of each other standing in front of the car. Not necessarily due to the girls, but just the irony of them taking pictures of themselves in front of a car…anyway. Having the G37S in the booth has been a great way to draw new people to the booth. Most know of us from Subaru tuning, so its been great to let them know we’re looking forward to offering expanded support to other makes and models as well.

I’m sure what most of you are interested in are what’s new and what have we announced at the show. Here is a quick summary of SOME, not all, of what’s been announced.

• AccessPORT release for CANBUS Subarus (2007+ LGT and 2008 WRX) is set for before Christmas. Let Santa know!!
• AccessPORT release for 2003-2006 Nissan 350Z and G35 is set for the Christmas season as well.
• AccessPORT release for Mazda RX-8 has been set for early 1st quarter 2008.
• AccessPORT release for Mazdaspeed3 has been set for late 1st quarter 2008.

We have more news and announcements and will update the blog a few more times during SEMA to let you know of them.

The show is now opening for Thursday’s festivities so that’s all for now. Check back soon!