SEMA 2007 is finally over and we’ve thankfully survived another year. This year we wanted the focus to be placed on the innovative and high quality products we develop, rather than some random race project. Overall, I think it was highly successful. In addition to some of the new product concepts we unveiled, the other big news we had to announce was our recent partnership with the MSD Performance group that includes the MSD Ignition, Superchips, Edge Products, and Racepak brands. Here is the official press release:

FOR IMMEDIATE RELEASE

 

El Paso, TX – MSD Performance is excited to announce its investment in and partnership with Cobb Tuning Inc. MSD has acquired an interest in Cobb and will work collectively with the talented engineers and staff of Cobb Tuning to develop advanced tuning products for the import car and truck market.

 

Cobb Tuning is a leading developer and manufacturer of performance products for Subaru, Mitsubishi, Nissan, Mazda and Infiniti vehicles. Cobb’s product portfolio includes handheld programmers, cold air intakes, exhaust systems and sophisticated suspension components custom designed for the needs of import enthusiasts. The partnership with MSD will allow Cobb to continue expanding its product portfolio and enhance its distribution.

 

“The investment in Cobb Tuning will accelerate MSD’s plans to offer its industry leading tuning products to customers in the import market,” MSD Performance’s CEO Dan Gresham stated. “We recognize that the full size truck market has become a competitive battleground for Japanese manufacturers. MSD is striving to stay ahead of this trend by developing sophisticated performance products for all vehicles, domestic or import. Our partnership with Cobb Tuning will give us that ability.”

 

Cobb Tuning’s owner and President, Trey Cobb stated, “We have been friends with the MSD Performance team for years. Formalizing this partnership will give us the ability to pursue a variety of new product platforms. Combined with the financial and technical wherewithal of MSD, the sky is the limit for Cobb Tuning.”

 

El Paso based MSD Performance is one of the largest companies competing in the performance automotive aftermarket. MSD Performance’s stable of industry leading brands include MSD Ignition, Superchips, Edge Products and Racepak. Together, the companies hold leading positions in performance ignition systems, fuel management products and data acquisition solutions within North America.